If I was down to my last dollar I would spend it on public relations.
The process of building and maintaining mutually beneficial relationship between the media and the company is termed as Media Relations. The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising
It refers to the extent to which customers are able to recall or recognise a brand. Brand awareness is
a key consideration in consumer behavior, advertising management, brand management and strategy development
Isn’t it true that people only see what you show them? Image Management is evaluating and enhancing the organization’s image and how others perceive them and therefore respond to them. It is about creating an impactful presence.